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EssentialJen's Essentials - Email Marketing Software

Before becoming a VA, I hadn't had any experience with email marketing software. It just wasn't relevant to any roles I'd held previously. As a new VA learning to publish an email newsletter, it was certainly enlightening to delve into this unfamiliar type of software and see the workings behind email marketing messages. I'd never given a thought to how they are actually created and sent. There is a lot of functionality in email marketing software to explore and master!

It would be easy to assume that MailChimp is my favorite email marketing platform because it's what I use to send out my newsletter. The truth of the matter is that I don't really have a favorite. MailChimp was recommended to me when I was first starting out, and I've stayed because it would be a certain amount of work to recreate my template and contact list somewhere else. 

There are many choices when it comes to email marketing software and any of the major ones will do the job just fine. I use Zoho Campaigns for a client and it works very well. The poking around that I've done in MailerLite revealed the same functionality I'm used to in MailChimp and Zoho Campaigns.  I see Constant Contact newsletters coming into my inbox; they look very nice and I'm sure the workings behind the scenes are largely the same. 

My message to you when it comes to email marketing software is to choose one and get started! I'm sure you'll find email marketing software to be as valuable to your business as it has been to mine. 


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